Effective Date: January 6, 2025

Welcome to The Wise Leopard. We are committed to protecting your privacy and maintaining the trust you place in us. This Privacy Policy explains how The Wise Leopard Inc., a New York-based company, collects, uses, discloses, and safeguards your personal information when you visit our website at thewiseleopard.com (the "Site"), purchase our products, or interact with our services.

By accessing or using our Site and services, you agree to the terms of this Privacy Policy. If you do not agree with our practices, please do not use our Site or services.

1. Information We Collect

We collect information that you provide directly to us and information automatically collected when you use our Site. The types of information we may collect include:

1.1 Personal Information You Provide

When you place an order, create an account, subscribe to our newsletter, or contact us, you may provide:

• Name and contact information (email address, phone number, shipping address, billing address)

• Account credentials (username and password)

• Communication preferences

• Any other information you choose to provide

1.2 Payment Information

We process payments through Shopify Payments and other secure third-party payment processors. We do not store your complete credit card information on our servers. Payment information is transmitted directly to our payment processors and is encrypted and secured according to Payment Card Industry Data Security Standard (PCI DSS) requirements.

1.3 Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device and browsing activity, including:

• Device information (IP address, browser type, operating system)

• Usage data (pages visited, time spent on pages, links clicked)

• Referral sources

• Cookie data and similar tracking technologies

1.4 Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience and gather information about visitors and visits to our Site. We use the following types of cookies:

• Essential Cookies: Necessary for the Site to function properly, including shopping cart functionality and secure checkout.

• Analytics Cookies: Help us understand how visitors use our Site through services like Google Analytics.

• Marketing Cookies: Used by Facebook Pixel and other advertising platforms to deliver relevant advertisements and measure campaign effectiveness.

You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our Site.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Order Fulfillment: To process your orders, arrange shipping, and provide customer support.

• Account Management: To create and maintain your account, and provide you with personalized experiences.

• Communications: To send you order confirmations, shipping updates, newsletters, promotional materials, and respond to your inquiries. You can opt out of marketing communications at any time.

• Site Improvement: To analyze usage patterns, improve our Site functionality, and enhance user experience.

• Marketing and Advertising: To deliver targeted advertisements through platforms like Facebook and Instagram, measure campaign effectiveness, and understand customer preferences.

• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

• Fraud Prevention: To detect, prevent, and address technical issues, security threats, and fraudulent activities.

3. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

3.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our business, including:

• Shopify: Our e-commerce platform provider for website hosting, order processing, and payment processing.

• ActiveCampaign: Our email marketing service provider for sending newsletters and promotional communications.

• Shipping Carriers: To fulfill and deliver your orders.

• Analytics Providers: Such as Google Analytics to help us understand Site usage.

• Advertising Partners: Including Facebook and Instagram for targeted advertising campaigns.

These service providers are contractually obligated to use your information only for the purposes we specify and to protect your information in accordance with this Privacy Policy.

3.2 Legal Requirements

We may disclose your information when required by law or in response to:

• Valid legal processes (subpoenas, court orders, search warrants)

• Requests from government authorities

• Protection of our rights, property, or safety, or that of our users or the public

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of the business transaction. We will notify you of any such change and any choices you may have regarding your information.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission

• PCI DSS compliant payment processing

• Regular security assessments and updates

• Access controls and authentication requirements

• Employee training on data privacy and security practices

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

5. Your Rights and Choices

You have certain rights regarding your personal information:

5.1 Access and Correction

You may access, update, or correct your account information at any time by logging into your account or contacting us at info@thewiseleopard.com.

5.2 Marketing Communications

You can opt out of receiving promotional emails by clicking the "unsubscribe" link at the bottom of any marketing email or by contacting us directly. Please note that even if you opt out of marketing communications, we will still send you transactional emails related to your orders and account.

5.3 Cookie Management

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. Please note that disabling cookies may affect your ability to use certain features of our Site.

5.4 Account Deletion

You may request deletion of your account and associated personal information by contacting us at info@thewiseleopard.com. Please note that we may retain certain information as required by law or for legitimate business purposes, such as order history for accounting and legal compliance.

5.5 Do Not Track

Some browsers include a "Do Not Track" (DNT) feature that signals websites you visit that you do not want to have your online activity tracked. Currently, there is no uniform standard for how DNT signals should be interpreted. Our Site does not currently respond to DNT signals.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

Typical retention periods include:

• Account Information: Retained while your account is active and for a reasonable period thereafter for legal and business purposes.

• Order History: Retained for seven years in accordance with tax and accounting requirements.

• Marketing Data: Retained until you unsubscribe or request deletion.

7. Third-Party Links

Our Site may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information promptly.

9. International Data Transfers

The Wise Leopard Inc. is based in New York, United States, and currently ships only within the United States. Your information is stored and processed in the United States. If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

10. State-Specific Privacy Rights

10.1 California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you.

• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.

• Right to Opt-Out: While we do not sell personal information, you have the right to opt out of the sale of personal information if our practices change.

• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise these rights, please contact us at hello@thewiseleopard.com. We will respond to your request within 45 days.

10.2 New York Residents

New York residents may have additional rights under the Stop Hacks and Improve Electronic Data Security (SHIELD) Act and other applicable state laws. We are committed to protecting your personal information in accordance with New York state requirements.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our Site with a new effective date. We encourage you to review this Privacy Policy periodically. Your continued use of our Site and services after any changes constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

The Wise Leopard Inc.

Email: info@thewiseleopard.com

Website: www.thewiseleopard.com

Location: New York, New York, United States

We are committed to resolving any privacy concerns you may have and will respond to your inquiry within a reasonable timeframe.

Thank you for trusting The Wise Leopard with your personal information. Your privacy and security are important to us, and we are dedicated to protecting your data while providing you with an exceptional experience.